My vision for the Glow Festival’s rebranding was born from a desire to infuse the brand with a vibrant
and lively visual identity that would resonate with people of all ages. I aimed to capture the festival’s
core values of innovation and highlighting advancements in lighting technology. Given that most festival
advertising is conducted through online platforms such as social media, I decided to add a captivating
animated element.
3D shapes and forms are used across the branding system to create a world of wonder and innovation.
Whether it’s the animated spheres merging to form ‘the beat’ or the puffy letters that spell out ‘glow,’ the
consistent use of the third dimension imbues the branding with a sense of depth and dynamism, and add
a contemporary touch to the historical city.
and lively visual identity that would resonate with people of all ages. I aimed to capture the festival’s
core values of innovation and highlighting advancements in lighting technology. Given that most festival
advertising is conducted through online platforms such as social media, I decided to add a captivating
animated element.
3D shapes and forms are used across the branding system to create a world of wonder and innovation.
Whether it’s the animated spheres merging to form ‘the beat’ or the puffy letters that spell out ‘glow,’ the
consistent use of the third dimension imbues the branding with a sense of depth and dynamism, and add
a contemporary touch to the historical city.
